A web designer need only to be creative is not enough. There is a need to look for more in a design such that you will be asked even to create a site copy. A designer having copywriting skills may be considered the best choice by their clients who require website design as they can get both works done with one person.
In website designing there is a need for having a balanced design. It can have base colors, make the graphics sync, improve the typography of the website, get elements connected and it should look outstanding maintaining a balance of white space around.